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   3Eugene F. Zelek Jr.Chicago(312) 360-6777ezelek@freeborn.comezelek@freeborn.comFreeborn & Peters LLPwww.freeborn.comwww.freeborn.comzeleke.jpgAdvertising & Media LawAntitrust LawArts, Entertainment & Sports LawIntellectual Property LawCorporateLitigationMarketing LawMedia and EntertainmentFranchise and Distribution
Eugene F. Zelek Jr.ezelek@freeborn.com
Freeborn & Peters LLPhttp://www.freeborn.com
311 S Wacker Dr Ste 3000
Chicago IL 60606
Ph.(312) 360-6777 Fx.(312) 360-6571
Recommended by peers in:    Extensive Experience in:
Advertising & Media Law    Corporate
Antitrust Law    Litigation
Arts, Entertainment & Sports Law     Marketing Law
Intellectual Property Law     Media and Entertainment
    Franchise and Distribution
Advisory Board Member
County:  Cook
Litigator:  Yes

Practice Description:  
Mr. Zelek focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development.

He is a frequent speaker and author on these topics in addition to being a marketing faculty member of Northwestern University's Kellogg School of Management since 1985. Chambers USA calls Mr. Zelek a "renowned expert on marketing-related law, his practice encompassing antitrust, pricing and distribution. Sources single him out as 'an exceptional counselor who really thinks outside the box.'"

Mr. Zelek joined Freeborn after practicing marketing law at a large international law firm and The Quaker Oats Company, before becoming a Quaker Product Manager with shared responsibility for Quaker's Cap'n Crunch cereal and Chewy granola bars.


Bar Admissions:  
Illinois
U.S. District Court, Northern District of Illinois


Date of Birth:  1952

Law School:  Northwestern University School of Law, J.D., 1978

Law School Honors/Involvement:  
Cum laude
Executive editor, Law Review

Graduate School: Kellogg School of Management, Northwestern University, M.B.A., 1978

Graduate School Honors/Involvement: with distinction; distinguished scholar; Beta Gamma Sigma, National Business Honorary


Undergraduate School:  University of Illinois, B.S. - Journalism, 1974

Undergraduate School Honors/Involvement:  Kappa Tau Alpha, National Journalism Honorary; with high honors

Bar/Professional Association Involvement:  
Founding Member, Institute of Channel Management
Professional Pricing Society (PPS)
International Licensing Industry Merchandisers' Association (LIMA)
Brand Activation Association (BAA), formerly Promotion Marketing Association (PMA)
American Bar Association
  Antitrust Committee
  Intellectual Property Committee
  Franchising and Entertainment Committee

Teaching Experience:
Mr. Zelek has served on the marketing faculty of Northwestern University's Kellogg School of Management for more than 25 years, teaching an annual 10-week MBA course, "The Legal Aspects of Marketing Strategy" for 11 years and in the Kellogg Executive Programs "Pricing Strategies and Tactics" and "Marketing Channel Strategies". He regularly participates as a speaker in or conducts many other domestic and international public and private courses, conferences and workshops.


Community Involvement:  Counsel, City Club of Chicago (Civic Organization)

Published Legal Writing:  
Dictating or Encouraging Franchise Pricing, 20 Franchising Business & Law Alert 1 (March 2014)

Legal Tools that Support Value Pricing, in Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Gerald Smith ed.), 19 Advances in Business Marketing & Purchasing (2012)

Facilitating Value Pricing, in the Food and Foodservice Industries, Freeborn & Peters Contemporary Legal Issues White Paper (2011)

The Legal Framework for Pricing, Thomas T. Nagle, John E. Hogan and Joseph Zale, The Strategies and Tactics of Pricing (5th ed. 2010); also, as Thomas T. Nagle and John E. Hogan, (4th ed. 2006) and, as Thomas T. Nagle and Reed K. Holden, (3d ed. 2002)

Walter L. Baker, Michael V. Marn and Craig C. Zawada, The Price Advantage (2d ed. 2010) and, as Michael V. Marn, Eric V. Roegner and Craig C. Zawada, (2004)

Role of Regulation in Setting Prices, Kellogg on Marketing (Alice M. Tybout and Bobby J. Calder eds., 2d ed. 2010) and (Dawn Iacobucci ed., 2001)

Avoiding Corrosive Price Competition, Institute of Channel Management (Volume 3, Number 1) (2009)

ABA Section of Antitrust Law and Forum Committee on Franchising, Antitrust Handbook for Franchise and Distribution Practitioners (2008)

Reed K. Holden and Mark Burton, Pricing with Confidence: Ten Ways to Stop Leaving Money on The Table (2008)

Mike Marks, Tim Horan and Mike Emerson, Working at Cross Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully (2006)

ABA Section of Antitrust Law, Frequently Asked Questions (2004)

Establishing and Maintaining an Effective Resale Price Policy: A Colgate How-To, Antitrust 8 (Summer 2003) (co-authored with Brian R. Henry)

Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary, Marketing Channels (6th ed. 2001)


Legal Lectures:  
Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (December 4, 2014) Instructor, "Preparing for the Successful Contract," New Lawyer Institute, Illinois Institute for Continuing Legal Education, Chicago, IL (November 19, 2014)

Presenter, "Pricing Policies 101: Combating Resale Price Erosion with Resale Price and MAP Policies - Adopting a New Policy or Improving an Existing One" and "Pricing Policies 201: Advanced Topics - Once You Have a Good Resale Price or MAP Policy, What to Do with It and the Issues that Arise," 2014 SEMA Show, Specialty Equipment Market Association, Las Vegas, NV (November 3, 2014)

Presenter, "Successfully Using Resale Price and MAP Policies to Combat Resale Price Erosion: Dispelling Myths and Misconceptions," and Panelist, "Ask the Experts" Interactive Panel Discussion, 7th Annual Channel Management Summit, International Quality & Productivity Center (IQPC), Los Angeles, CA (October 27-29, 2014)

Speaker, "Separating Fiction from Fact to Improve Pricing Performance" and Panelist, Executive Summit, 25th Annual Fall Pricing Workshops & Conference, Professional Pricing Society, Las Vegas, NV (October 21-24, 2014)

Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (September 18, 2014)

Speaker, "The State of Pricing Policies: Wider Use, More Success and Continuing Challenges" and "What is a Killer Pricing Policy?" and Panel Moderator, "Best Practices for Implementing a Successful Price Policy Program," Compass 2014, Channel IQ Annual Summit, Chicago, IL (September 3-4, 2014)

Presenter, "Using Legal Tools to Facilitate Pricing Excellence," Professional Pricing Society Online Certification Course (July, 2014)

Presenter, "Practical Tools to Facilitate Value Pricing," 25th Annual Spring Pricing Workshops and Conference, Professional Pricing Society, Chicago, IL (May 2, 2014)

Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (May 1, 2014)

Featured Speaker, "Put-Up or Shut-Up: Successfully Enforcing Resale Price and MAP Policies with Amazon and Others," Channel IQ Know What You Don't Know Webinar Series (February 19, 2014)

Featured Speaker, "MAP: 301: The Graduate Program," Channel IQ In-the-Cart Radio Podcast (February 6, 2014)

Featured Speaker, "MAP: 201: Expanding Your Policy," Channel IQ In-the-Cart Podcast (January 17, 2014)


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