|Advisory Board Member|
| Litigator: Yes|
| Practice Description: |
Mr. Zelek focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development.
He is a frequent speaker and author on these topics in addition to being a marketing faculty member of Northwestern University's Kellogg School of Management since 1985. Chambers USA calls Mr. Zelek a "renowned expert on marketing-related law, his practice encompassing antitrust, pricing and distribution. Sources single him out as 'an exceptional counselor who really thinks outside the box.'"
Mr. Zelek jpracticed marketing law at a large international law firm and The Quaker Oats Company, before becoming a Quaker Product Manager with shared responsibility for Quaker's Cap'n Crunch cereal and Chewy granola bars.
U.S. District Court, Northern District of Illinois
Year of Birth: 1952
Law School: Northwestern University School of Law, J.D., 1978
Law School Honors/Involvement:
Executive editor, Law Review
Graduate School: Kellogg School of Management, Northwestern University, M.B.A., 1978
Graduate School Honors/Involvement: with distinction; distinguished scholar; Beta Gamma Sigma, National Business Honorary
Undergraduate School: University of Illinois, B.S. - Journalism, 1974
Undergraduate School Honors/Involvement: Kappa Tau Alpha, National Journalism Honorary; with high honors
Bar/Professional Association Involvement:
Founding Member, Institute of Channel Management
Professional Pricing Society (PPS)
International Licensing Industry Merchandisers' Association (LIMA)
Brand Activation Association (BAA), formerly Promotion Marketing Association (PMA)
American Bar Association
Intellectual Property Committee
Franchising and Entertainment Committee
Mr. Zelek has served on the marketing faculty of Northwestern University's Kellogg School of Management for more than 25 years, teaching an annual 10-week MBA course, "The Legal Aspects of Marketing Strategy" for 11 years and in the Kellogg Executive Programs "Pricing Strategies and Tactics" and "Marketing Channel Strategies". He regularly participates as a speaker in or conducts many other domestic and international public and private courses, conferences and workshops.
Community Involvement: Counsel, City Club of Chicago (Civic Organization)
Published Legal Writing:
Dictating or Encouraging Franchise Pricing, 20 Franchising Business & Law Alert 1 (March 2014)
Legal Tools that Support Value Pricing, in Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Gerald Smith ed.), 19 Advances in Business Marketing & Purchasing (2012)
Facilitating Value Pricing, in the Food and Foodservice Industries, White Paper (2011)
The Legal Framework for Pricing, Thomas T. Nagle, John E. Hogan and Joseph Zale, The Strategies and Tactics of Pricing (5th ed. 2010); also, as Thomas T. Nagle and John E. Hogan, (4th ed. 2006) and, as Thomas T. Nagle and Reed K. Holden, (3d ed. 2002)
Walter L. Baker, Michael V. Marn and Craig C. Zawada, The Price Advantage (2d ed. 2010) and, as Michael V. Marn, Eric V. Roegner and Craig C. Zawada, (2004)
Role of Regulation in Setting Prices, Kellogg on Marketing (Alice M. Tybout and Bobby J. Calder eds., 2d ed. 2010) and (Dawn Iacobucci ed., 2001)
Avoiding Corrosive Price Competition, Institute of Channel Management (Volume 3, Number 1) (2009)
ABA Section of Antitrust Law and Forum Committee on Franchising, Antitrust Handbook for Franchise and Distribution Practitioners (2008)
Reed K. Holden and Mark Burton, Pricing with Confidence: Ten Ways to Stop Leaving Money on The Table (2008)
Mike Marks, Tim Horan and Mike Emerson, Working at Cross Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully (2006)
ABA Section of Antitrust Law, Frequently Asked Questions (2004)
Establishing and Maintaining an Effective Resale Price Policy: A Colgate How-To, Antitrust 8 (Summer 2003) (co-authored with Brian R. Henry)
Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary, Marketing Channels (6th ed. 2001)
Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (December 4, 2014) Instructor, "Preparing for the Successful Contract," New Lawyer Institute, Illinois Institute for Continuing Legal Education, Chicago, IL (November 19, 2014)
Presenter, "Pricing Policies 101: Combating Resale Price Erosion with Resale Price and MAP Policies - Adopting a New Policy or Improving an Existing One" and "Pricing Policies 201: Advanced Topics - Once You Have a Good Resale Price or MAP Policy, What to Do with It and the Issues that Arise," 2014 SEMA Show, Specialty Equipment Market Association, Las Vegas, NV (November 3, 2014)
Presenter, "Successfully Using Resale Price and MAP Policies to Combat Resale Price Erosion: Dispelling Myths and Misconceptions," and Panelist, "Ask the Experts" Interactive Panel Discussion, 7th Annual Channel Management Summit, International Quality & Productivity Center (IQPC), Los Angeles, CA (October 27-29, 2014)
Speaker, "Separating Fiction from Fact to Improve Pricing Performance" and Panelist, Executive Summit, 25th Annual Fall Pricing Workshops & Conference, Professional Pricing Society, Las Vegas, NV (October 21-24, 2014)
Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (September 18, 2014)
Speaker, "The State of Pricing Policies: Wider Use, More Success and Continuing Challenges" and "What is a Killer Pricing Policy?" and Panel Moderator, "Best Practices for Implementing a Successful Price Policy Program," Compass 2014, Channel IQ Annual Summit, Chicago, IL (September 3-4, 2014)
Presenter, "Using Legal Tools to Facilitate Pricing Excellence," Professional Pricing Society Online Certification Course (July, 2014)
Presenter, "Practical Tools to Facilitate Value Pricing," 25th Annual Spring Pricing Workshops and Conference, Professional Pricing Society, Chicago, IL (May 2, 2014)
Workshop Co-Leader, "Channel Compensation Strategy," Frank Lynn & Associates, Inc., Itasca, IL (May 1, 2014)
Featured Speaker, "Put-Up or Shut-Up: Successfully Enforcing Resale Price and MAP Policies with Amazon and Others," Channel IQ Know What You Don't Know Webinar Series (February 19, 2014)
Featured Speaker, "MAP: 301: The Graduate Program," Channel IQ In-the-Cart Radio Podcast (February 6, 2014)
Featured Speaker, "MAP: 201: Expanding Your Policy," Channel IQ In-the-Cart Podcast (January 17, 2014)
With more than 400 attorneys, Taft has offices in Cincinnati, Cleveland, Columbus and Dayton, Ohio; Chicago, Illinois; Indianapolis, Indiana; Covington, Kentucky; and Phoenix, Arizona, and maintains a presence in Florida.
The firm practices across a wide range of industries, in virtually every area of law, including business and finance, business restructuring, bankruptcy and creditor rights, environmental, health and life sciences, intellectual property, labor and employment, litigation, private client, real estate, and tax.
Since 1885, Taft has maintained a constant focus: to provide clients, both large and small, with legal advice and services that meet the highest possible standards.
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